This saw the use of MediaFerry's cloud-based workflow management system. National World integrated this with their billing systems, ad servers, and CRM systems, including Google DFP and SalesForce. This enabled them to automate aspects of their digital ad trafficking, tracking, and campaign performance reporting.
Today, MediaFerry's eVouchering system revolutionizes the way National World's advertisers access and analyze data. With a few clicks, advertisers gain valuable insights into every publication. By logging into their publisher's account, they can pinpoint the placement of their ads and share a link with colleagues. Agencies enjoy seamless log-in access and can view client bookings, insertion positions, and publications. National World was able to streamline its workflow. They reduced the time and effort spent on repetitive tasks. And it improved efficiency and productivity.